SEO (search engine optimization) is the art of enhancing the quantity and quality of site visitors to a site or a particular web page by search engines like Google, Yahoo, and Bing. SEO targets free traffic rather than paid or direct traffic. SEO can also be defined as a part of organic search marketing, which means that in this case, a certain amount of marketing effort is not required but if done well, the results will definitely be better than those of paid search marketing. For an effective and successful implementation of SEO techniques on your website, you need to hire an expert digital agency Dubai.

When a site has been indexed by search engines like Google, this indicates that there are a lot of people who are aware of your existence. SEO gives emphasis to quality over quantity. It is all about how much quality traffic you can generate to your site in a given period of time. If you have been optimizing your website using traditional SEO methods like directory submission, blog commenting, social bookmarking, article submission, and keyword density, then you have been optimizing your site for the wrong purposes. Organic search engine optimization or organic SEO is what you need to employ here.

Organic SEO is a type of SEO that concentrates more on the on-page factors than the off-page factors. In organic SEO, every bit of SEO work that you do is crafted to target and direct quality traffic towards your site. What does this achieve? Well, if you have a good volume of quality traffic, chances are high that your website will end up at the top of the search engine results page or SERP.

When your site gets to the top of the SERP, you are sure to get a lot of organic traffic, because people perceive that your site is the most relevant for the queries that they are looking for. You will need to employ the use of pay-per-click (PPC) advertising and pay-per-impression (PPI) advertising for this kind of organic search results page. You must also be prepared to dedicate a significant amount of your time to optimizing the content of your site and your website for the organic results pages.

Organic SEO has nothing to do with any kind of black hat or cheap SEO methods like directory submission, keyword stuffing, and so on. Organic search engine optimization works and that is why SEO professionals recommend that their clients stick to it instead of doing the contrary.